Visual
Alongside product work I design for running: club identity, expo branding, social media and merch. It’s a more expressive space than banking interfaces and where I train my eye
Colibri
Brand identity and social media for a running club
- When
- January 2025 – now
- Role
- Brand identity, visuals, photo and video, social media, content strategy
Challenge
Create a recognisable identity for a new running club and grow its community through social media
Approach
Colibri is a young club built around nationally ranked athletes, Masters of Sport and Candidates for Master of Sport. The style had to match their level and energy: drive, speed and simplicity. There was no brand guide, so I built the style from scratch and keep developing it as the club grows
What I did
- Designed the club’s logo and flag
- Built the social media style: post and story templates, announcements
- Came up with ideas for growing the club
- Make all the club’s visuals, photograph training sessions and shoot video
- Run Instagram, TikTok and Telegram and edit the Reels
The Reels that went furthest use a trend-driven Gen Z format native to TikTok and Instagram
Club accounts
RunLab
Expo branding and social media for the White Nights Marathon
- When
- May – September 2025, May – July 2026
- Role
- Event branding, print, copywriting, social media
Challenge
Create RunLab’s presence at the White Nights Marathon expo in St. Petersburg and bring people to the brand’s training runs through social media
Approach
I worked within RunLab’s brand guide. The expo banners were built around St. Petersburg, the host city, to connect the brand with the race. For the training schedules I used the brand colours and a strict layout structure to fit a lot of information into each post without losing readability
What I did
- Developed the concept for the expo and designed the large-format banners
- Wrote the copy for the mirrors and the merch stand
- Designed stickers and promo materials, including cards for the expo games
- Created social media layouts and ran the account
- Designed training schedules for the White Nights Marathon preparation programme, published on Instagram, Telegram and VK
Sportmaster PRO
«НАШ Бро» running club merch
- When
- October 2025
- Role
- Logo customisation, apparel graphics
Challenge
Create a custom identity for the Sportmaster PRO running club and apply it to an exclusive merch drop with Demix, Sportmaster’s running apparel brand
Approach
I started from the original Gavryusha mascot, smoothed its shapes and made a club version: inverted colour blocks, a dark outline and an orange accent in the head. The mascot stays instantly recognisable but feels like the club’s own. The «НАШ Бро» line repeats the orange plate of the PRO badge, so the new part reads as a natural extension of the Sportmaster logo. The handshake on the back stands for the idea of the club: runners as a community of friends
What I did
- Reworked the Sportmaster mascot, Gavryusha, into a custom club version
- Built a new lockup: Sportmaster PRO + «НАШ Бро»
- Designed logo variations: vertical, horizontal and compact, in Cyrillic and Latin
- Created the back print with a handshake icon
- Applied the logo to T-shirts, long sleeves and jackets
